It’s finally Valentine’s Day, and now that my outfit is set, I’m celebrating by… doing my makeup.
I don’t know if I’m the only one who does this, but as a beauty lover, I look forward to celebrating holidays by theming my makeup to the day. And Valentine’s Day in particular is a great chance to experiment with makeup, since it’s all about all things romantic and pretty.
Below, I’m sharing some of my favorite Valentine’s Day makeup looks, with different tutorials to fit every makeup style, from soft to ultra-glam. Let’s get to it!
Table of Contents
V Day Makeup Inspo – 25 Beautiful Ideas to Try:Red Valentines MakeupCute Eyeshadow for ValentinesPink Valentines AestheticSultry LooksSimple valentines makeupNaturalDay LooksNight DateValentine’s Makeup Inspired by Maddy from EuphoriaPink Glowy GlamLavender EyesPink EyeshadowSimple & GlamValentine’s Day BarbieUltra-Glowy No Foundation MakeupMatte Lip & Glowy EyesLashes for Days Makeup LookStatement Hot Pink LipGraphic Pink & White EyelinerRomantic “French Girl” Makeup“You But Better” Glowing MakeupBrown Smokey EyeCutesy Heart FrecklesSubtle Heart FrecklesClassic Valentine’s MakeupWhat’s your go-to Valentine’s makeup look?V Day Makeup Inspo – 25 Beautiful Ideas to Try:
Red Valentines Makeup
SOFT ROMANTIC HOLIDAYS MAKEUP + FAUX BANGS | Jessica Vu
Watch this video on YouTube
Red is the quintessential Valentine’s Day color, but when you think of red makeup, you might picture something costumey and unflattering. This tutorial dispels that myth.
This soft, romantic combo of red eyeshadow and berry lips is absolutely stunning and feels modern and fresh, not overdone. Plus, her voice is just so soothing!
Cute Eyeshadow for Valentines
easy valentines day makeup look
Watch this video on YouTube
This tutorial might be my favorite of every look on this list. I am obsessed with this adorable pink eyeshadow look, mixing different shades of pink around the eye with a pop of neon at the inner corners.
The eyeshadow look is finished with a simple glossy lip and fluffy brows. The overall effect is so 2022 and I love it.
Pink Valentines Aesthetic
GRWM: Pink Valentines Day Makeup Tutorial + $5 Eyeshadow Palette You Never Knew You Needed | Gifts?!
Watch this video on YouTube
For a more glamorous full face of makeup, this pink Valentines makeup tutorial incorporates shades of pink all over the face, paired with extra long lashes and glossy lips.
This is definitely the tutorial to try if you want girly, baddie vibes this Valentine’s Day. It’s more involved than a lot of the other tutorials on this list, but the end effect is worth it.
Sultry Looks
VALENTINE'S DAY GLAM! or for any day you want lol 🥰 v sultry makeup tutorial
Watch this video on YouTube
This sultry Valentine’s Day makeup look is giving modern-day Marilyn Monroe vibes.
The combo of a matte red lip and winged liner is a total classic, but details like the peachy blush, brushed-up brows, and expertly applied highlighter make this look thoroughly modern.
As a bonus, this look is so classic that it’ll work with any outfit you have in mind. It’s a total no-brainer if you aren’t sure which makeup look to choose.
Simple valentines makeup
5 MINUTE Soft Halo Eye Makeup Tutorial | MavenBeauty
Watch this video on YouTube
Sometimes you just want a simple look you can pull off quickly, and that’s where this Valentine’s Day makeup tutorial comes in.
This 5-minute makeup look for Valentine’s Day uses a 4-pan of matte shadows, a shimmery liquid eyeshadow, a liquid liner, and mascara. It looks super complicated but it’s insanely simple to pull off!
Pair this look with your lip color of choice — it’ll work with pretty much any shade.
Natural
10 Minute Drugstore Makeup Tutorial • NO Foundation & Easy!
Watch this video on YouTube
You definitely don’t have to use a ton of makeup (or spend a lot of time) to get a beautiful Valentine’s makeup look! This natural makeup tutorial requires no foundation and takes only 10 minutes to do.
This year, no-makeup makeup is really in style, so if you ask me, there couldn’t be a better time to go for a more natural vibe.
Day Looks
Clean Girl On The Go Makeup Tutorial | Christen Dominique
Watch this video on YouTube
If you have Valentine’s plans during the day, or just want something elevated to wear for classes or errands on V-Day, this is the makeup look for you.
I’d consider this look a step above natural. It’s obvious that you’re wearing makeup, but it feels minimal and fresh, not overdone. The perfect “everyday glam” you can rock on V-Day.
Night Date
THE ULTIMATE NIGHT OUT MAKEUP TUTORIAL | LONGWEAR, SWEATPROOF SMOKEY GLAM
Watch this video on YouTube
If you want to glam it up for a Valentine’s Day date night, this “ultimate night out” makeup look is the one to try.
Not for the timid, this look combines glowing skin, ultra-glossy nude lips, smokey eyeliner, and shimmer eyeshadow. It’s sexy and sultry and will look amazing in candlelight.
I love that this look isn’t super Valentine’s-specific, either. Once you master it, you can do it for any date night you might have coming up.
Valentine’s Makeup Inspired by Maddy from Euphoria
EUPHORIA MADDY MAKEUP TUTORIAL! madi bernard
Watch this video on YouTube
Everyone is obsessed with Euphoria right now (see our guide to Euphoria fashion here), and the show is known for its stunning makeup looks.
This pink eye makeup look inspired by Maddy is especially perfect for Valentine’s Day. The varied pink eyeshadows are stunning, while the rhinestones bring it over the top. So incredibly pretty!
Pink Glowy Glam
valentine’s day glam make up tut ♥ | rach leary
Watch this video on YouTube
If you want to look bronzed and glowy for Valentine’s Day, this is the tutorial for you.
This mix of peachy-bronze cheeks, glossy lips, and subtle pink and beige shadows is so sexy — it looks like something a celebrity would rock on the cover of Cosmo. (It also has old school Victoria’s Secret angel vibes!)
The best part is, you could wear this look again and again since it’s not specifically Valentines themed.
Lavender Eyes
chatty makeup tutorial / lavender eyes
Watch this video on YouTube
While we love pink and red for Valentine’s Day, purple eye looks are also within the Valentine’s color palette, and they’re so beautiful on most skin tones.
This purple eyeshadow look is simply stunning — it’s a wash of color made more interesting by avant garde lashes, matte lips, and plenty of pink blush.
This is the makeup look to try if you want an edgy cool-girl vibe on Valentine’s Day.
Pink Eyeshadow
PINK EYESHADOW | VALENTINES MAKEUP TUTORIAL
Watch this video on YouTube
You are guaranteed to turn heads in this vibrant pink eyeshadow look for Valentine’s Day.
I can’t stop staring at the shadows here — they’re so expertly blended to really draw all of the focus to the eyes.
I also love that this look works on a variety of skin tones. It can be tough to pull off brighter shadow looks on darker skin, but this tutorial gets it right.
Simple & Glam
MY MAKEUP ROUTINE + my fav makeup tips & tricks ♡
Watch this video on YouTube
If you’re planning to take lots of pictures on Valentine’s Day, this simple glam makeup tutorial is perfect because it’s designed to look incredible in photos (no flashback!).
There is something so cute about this look, from the contoured nose to the luminous, blended blush. It would be perfect for a date or dinner with your girlfriends.
The best part about this tutorial is that it uses mostly drugstore products!
Valentine’s Day Barbie
Valentines Barbie Exotic MAKEUP Glam 💞X AFFORDABLE!!
Watch this video on YouTube
If you’re up to challenge your makeup skills this year, try this Valentine’s Barbie glam look!
This look is definitely complex, taking about a half hour from start to finish and involving quite a few (affordable) products, but if you want to do something extra, it’s so worth the time.
Ultra-Glowy No Foundation Makeup
✨CLEAN✨ girl makeup (no foundation!)
Watch this video on YouTube
The exact opposite of the previous look, this Valentine’s Day look is all about super subtle, minimal makeup.
The “Clean girl” makeup trend is about looking fresh and dewy, with an emphasis on skin prep, immaculate brows, and lots of blush. And this tutorial shows you how it’s done.
I think this look would be perfect for a date if you want to look natural yet still fresh and girly.
Matte Lip & Glowy Eyes
VALENTINE'S DAY MAKEUP TUTORIAL & MY LIGHT-WEIGHT GO TO FOUNDATION ROUTINE | ASH K HOLM
Watch this video on YouTube
The red lip is a classic Valentine’s Day makeup look, and here’s a super modern way to wear it.
This tutorial shows you show to mix a matte red lip with glowy champagne eyes, shaped brows, and flawless skin.
I love this look when paired with gold earrings and a slicked-back bun, as shown above!
Lashes for Days Makeup Look
MY MOST REQUESTED MAKEUP TUTORIAL
Watch this video on YouTube
Here’s another take on natural Valentine’s Day makeup, this time with extra emphasis on the lashes.
If you want to draw attention to your eyes while also looking fresh and super glowy, check out this tutorial to learn how this look is done. (Hint: The highlighter is key!)
Statement Hot Pink Lip
VALENTINES DATE NIGHT MAKEUP | Iluvsarahii
Watch this video on YouTube
While we’ve talked about the classic red lip a few times in this post, a bold hot pink lip is a fantastic alternative for Valentine’s Day!
The lips are definitely the star of the show here, so you don’t need much for the rest of your face. Here, she uses lashes and very subtle eyeliner, plus a few dabs of highlighter in key spots.
Graphic Pink & White Eyeliner
PINK LINER LOOK + trying new products
Watch this video on YouTube
Graphic eyeliner has been a major makeup trend so far in 2022.
This Valentine’s Day take on the graphic eyeliner trend combines hot pink winged upper liner with a pop of bright white on the lower lash line. The effect is bright, ethereal, and thoroughly unique.
Romantic “French Girl” Makeup
Romantic French Girl Makeup Tutorial | GRWM in Paris
Watch this video on YouTube
“French girl” makeup is always a yes in my book, but the look, which focuses on fresh skin and berry red lips, is especially perfect for Valentine’s Day.
The best part is, once you master this, you can wear it for a million occasions year round.
“You But Better” Glowing Makeup
EASY/BEGINNER EVERYDAY-MAKEUP ONLY USING DRUGSTORE PRODUCTS | A "YOU BUT BETTER" MAKEUP TUTORIAL
Watch this video on YouTube
This “you but better” glowing makeup tutorial is amazing because it’s tailored to medium-dark skin tones, with an emphasis on peachy tones.
Valentine’s Day makeup doesn’t have to be just basic red and bright pink — these peachier shades look amazing on warmer skin tones and still read as Valentine’s-appropriate.
Oh, and did I mention this look uses ONLY drugstore products? Yes, it’s perfection.
Brown Smokey Eye
brown smokey eye | makeup tutorial | lolaliner
Watch this video on YouTube
The smokey eye is officially back and we couldn’t be happier about it!
This bronzey-brown take on the smokey eye is more versatile than your typical blacks and greys, so it’s great to wear no matter your Valentine’s plans.
Pair with your favorite lip gloss and cheek color and you’re good to go.
Cutesy Heart Freckles
♡ VALENTINES DAY HEART FRECKLES MAKEUP TUTORIAL ♡
Watch this video on YouTube
Yes, this tutorial is a little crazy, but I couldn’t not include this one. If you’re going to a Valentine’s themed party, having a Galentine’s Day celebration, or just having fun, this look is so pretty and surprisingly easy.
This heart freckle look will take some time — and some patience — but I’m sure the instagram photo will be worth it!
Subtle Heart Freckles
*HEART FRECKLES* (Obsessed!) Valentine's Day Glam Makeup Tutorial!
Watch this video on YouTube
Here’s another take on the heart freckles look, this time done in a more subtle way. I love the addition of the little black hearts on the eyes for extra interest, too.
I could totally see this look on an upcoming episode of Euphoria.
Classic Valentine’s Makeup
CLASSIC Matte Valentine's Day Makeup Tutorial
Watch this video on YouTube
We have to finish with an oldie but goodie. This Nikkietutorials Valentine’s Day makeup video has been viewed over 3 million times, so you know this look is a winner.
While this look is from 2017, the red lip, neutral eyes, and soft pink cheeks still work today. If you want a classic Valentine’s Day look, this tutorial will show you everything you need to know.
What’s your go-to Valentine’s makeup look?
How are you doing your makeup for Valentine’s Day this year? Which of these tutorials is your favorite? Tell me in the comments down below.